As a 'citizen of the world' we bear the responsibility to help cultivate positive change and on-going evolution to our craft. For over 40 years, CITIZEN's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries.
An authentic American brand since 1962, Caravelle offers quality watches inspired by vintage roots that stand the test of time. Encompassing style and sophistication, the collection features timepieces that combine past and modern influences.
We were rebel watchmakers with a cause. Established in 1854 as the Waterbury Clock Company, we turned a 300-year-old industry upside down. We stamped our gears out of metal, instead of carving them from wood. We made smaller, more accurate movements faster than ever before. In fact, even Detroit’s automakers were inspired by our assembly lines when the automobile became a thing.